The Goal of a Knockoff Is

question 14

Multiple Choice

The goal of a knockoff is:

• A) to create ideas that radically change how people live.
• B) to distinguish a product from the competition.
• C) to copy a competitor.
• D) to sell at a higher price than the competition.

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Definitions:

Door-in-the-face Technique

A persuasion strategy where a larger, unreasonable request is made first with the expectation of being refused, followed by the real, smaller request.

Persuasion Strategies

Persuasion strategies are techniques designed to change the beliefs, attitudes, or behaviors of others in a particular direction.

Cognitive Dissonance

A psychological phenomenon involving discomfort felt at conflicting beliefs, values, or attitudes, leading to an alteration in one of the conflicting factors.

Door-in-the-face Technique

A persuasion strategy where a large, likely-to-be-rejected request is followed by a smaller, more reasonable request.