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Blush Clinique, a makeup company based in New York, introduces a range of cream-based lipsticks. It puts up booths in all the high-end malls of the city where it allows the visitors to sample the new products. In the context of product adoption and diffusion, Blush Clinique illustrates the characteristic of:
Role Model
An individual who serves as an example to others by demonstrating desirable behaviors and attitudes, often inspiring others to emulate them.
Rewarding
Providing benefits, recognition, or compensation as an acknowledgment of effort, achievement, or desirable behavior.
Maintenance Activities
Support the emotional life of the team as an ongoing social system.
Intergroup Competition
The rivalry between different groups or teams, used as a strategy to boost motivation or performance by fostering a sense of competition.
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