A Fast-Food Restaurant Serves the Student Community Within a University

question 126

Multiple Choice

A fast-food restaurant serves the student community within a university campus. The restaurant newly introduces pocket-friendly combo meals in its menu. The meals become so popular that the rest of the items on the menu are rarely ordered. Which of the following is being exemplified in this scenario?

• A) Segmentation
• B) Cannibalization
• C) Market penetration
• D) Product bundling

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Definitions:

Proprietorship

A business owned and operated by an individual, where the owner is personally responsible for the business's debts.

Limited Liability

Limited liability is a legal structure that restricts investors' or owners' personal responsibility for a company’s debts and losses to the extent of their investment.

Potential Sales

The estimated total sales revenue that a company could theoretically achieve in a market under ideal conditions.

Treasurer

An officer in an organization responsible for managing the institution's treasury, including financial planning, risk management, and investment activities.