_____ Tools Include Premiums, Promotional Products, Samples, Coupons, Rebates, and Displays

question 151

Multiple Choice

_____ tools include premiums, promotional products, samples, coupons, rebates, and displays.

• A) Product placement
• B) Consumer promotion
• C) Personal selling
• D) Sponsorship

---

Definitions:

BPI

Business Process Improvement, a systematic approach to help any organization optimize its underlying processes to achieve more efficient results.

BPR

Business Process Reengineering (BPR) involves the radical redesign of core business processes to achieve dramatic improvements in productivity, cycle times, and quality.

Porter's Five Forces

A framework for analyzing an industry's competitiveness and potential profitability through five forces: competitive rivalry, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitute products.

Web

A system of interconnected documents and resources, linked by hyperlinks and URLs, accessible over the Internet.