In the Context of Product Adoption and Diffusion, Which of the Following

question 160

Multiple Choice

In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of compatibility?

• A) How visible is the product to other potential consumers?
• B) How easily can potential consumers sample the new product?
• C) Can potential consumers easily understand what your product is and how it works?
• D) How consistent is your product with the existing way of doing things?

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Definitions:

Proprium

Refers to the aspects of a person's self or personality that contribute to their sense of identity and continuity over time.

Master Trait

A dominant personality characteristic that significantly influences an individual's behaviors and attitudes.

Superego

The part of the personality in psychoanalytic theory that reflects moral standards and strives for perfection.

Secondary Traits

Personality traits that are less consistent and more dependent on the situation, influencing behavior in specific contexts rather than across all situations.