Coastharp, a Furniture E-Commerce Website, Allows Its Customers to Book

question 69

Multiple Choice

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?

• A) Form utility
• B) Time utility
• C) Possession utility
• D) Ownership utility

---

Definitions:

Mimicking Conversation

The act of imitating or reproducing a dialogue or discourse in a way that closely resembles the original conversation.

Instant Messaging

A form of real-time communication between two or more people based on typed text, images, video, or audio over the internet or other networks.

Blogging

The activity of writing or publishing personal or professional content on a website in a conversational style.

Content Sharing Sites

Online platforms where users can upload, share, and view various forms of media content.