As Part of Its Corporate Social Responsibility Activities, Weslimkur, a Tire

question 70

Multiple Choice

As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Place marketing
• C) Event marketing
• D) Idea marketing

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Definitions:

Stagnation

A period of slow economic growth or decline, often marked by high unemployment and underused production capacity.

Creativity

The ability to produce original and valuable ideas or solutions.

Hierarchical Organizational Structure

A system in which authority and responsibility are clearly outlined, forming a pyramid-like configuration where each level controls the level below.

Senior Supervisor

A higher-level managerial role responsible for overseeing the performance of other supervisors and ensuring strategic objectives are achieved.