Julian Colton Is an Athlete Who Has Won Olympic Medals

question 148

Multiple Choice

Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Place marketing
• C) Event marketing
• D) Idea marketing

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Definitions:

Health Literacy

The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.

Fifth Grade

An educational level typically attended by children around ten to eleven years old in the elementary school system.

Medical Terminology

Medical Terminology is the specialized language used by healthcare professionals to describe the body, its processes, illnesses, medical procedures, and pharmacology.

Therapeutic Communication

Therapeutic Communication is a method of interacting that focuses on building trust and providing emotional support to enhance the well-being and mental health of patients.