Peter Is Starting a New Business

question 34

Multiple Choice

Peter is starting a new business. He selects his target market by identifying similar characteristics, attributes, and behaviors of customers and then grouping them accordingly. Which of the following strategies has Peter employed?

• A) People marketing
• B) Customer relationship management
• C) Place marketing
• D) Market segmentation

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Definitions:

Nuclear Family

A family unit consisting of parents and their children, often considered the traditional family structure.

Coerced

Compelled to act or choose by the use of force, threats, or pressure.

Sex Issues

Concerns or debates surrounding gender and the biological differences between males and females, including rights, health, and equality.

Friedrich Engels

A German philosopher, social scientist, and journalist who co-founded Marxist theory with Karl Marx.