In the Context of the Marketing Mix, Which of the Following

question 155

Multiple Choice

In the context of the marketing mix, which of the following statements is true of a distribution strategy?

• A) It aims to deliver customer value relative to the benefits of a product.
• B) Its key factors include competition, regulation, and public opinion.
• C) It includes all of the ways that marketers communicate about their products.
• D) Its key decisions include shipping, warehousing, and selling outlets.

---

Definitions:

Actuarial Gains and Losses

Gains or losses that arise from the adjustment of assumptions or the application of actuarial models differently over time in evaluating a company's pension liabilities.

Projected Benefit Obligation

Represents an estimate of the total amount to be paid to participants in a defined benefit pension plan, based on employees' service and salary history.

Prior Service Cost

The cost associated with retroactive benefits granted in a pension plan amendment, recognized over the service lives of affected employees.

Plan Assets

Assets that are specifically earmarked to pay pension benefits, typically held in a pension fund.