_____ Is the Process of Continually Collecting Information from the External

question 102

Multiple Choice

_____ is the process of continually collecting information from the external marketing surroundings.

• A) Globalized marketing
• B) Target marketing
• C) Environmental scanning
• D) Market segmentation

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Definitions:

Two-choice Discrimination

A test situation in which an organism is presented with two different stimuli and rewarded for choosing the correct one, used to assess decision-making.

Concurrent Discrimination

A learning process where two or more stimuli are presented at the same time and the subject learns to discriminate between them, often responding to one and not the others.

Two-choice Discrimination

A method used in behavior research to determine an organism's ability to distinguish between two different stimuli.