In the Context of Primary Research Tools, Which of the Following

question 9

Multiple Choice

In the context of primary research tools, which of the following is an advantage of survey research?

• A) It yields honest and accurate information on consumer motivation.
• B) It is cheaper than observation research.
• C) It allows you to notice what people actually do and not what they say they do.
• D) It helps you secure information about what people are thinking and feeling.