Coastharp, a Furniture E-Commerce Website, Allows Its Customers to Book

question 69

Multiple Choice

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?

• A) Form utility
• B) Time utility
• C) Possession utility
• D) Ownership utility

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Definitions:

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In statistical modeling, this is the variable being tested and measured, often considered the outcome variable that researchers are interested in explaining or predicting.

Correlation Coefficient

A numerical measure that assesses the strength and direction of the linear relationship between two quantitative variables.

Continuous

Refers to data that can take any value within a given range.