The Social/cultural Element of the Marketing Environment Covers a Vast

question 162

True/False

The social/cultural element of the marketing environment covers a vast array of factors, including lifestyle, customs, language, attitudes, interests, and population shifts.

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Definitions:

Mnemonic Devices

Techniques a person can use to help them improve their ability to remember something, often by associating it with familiar items or concepts.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Availability Heuristic

Availability Heuristic is a mental shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method, or decision.

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions.