Rhonynn, an Apparel Shop, Has a Play Area for Kids

question 38

Multiple Choice

Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Customer relationship management
• C) Consumer market segmentation
• D) Mass customization

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Definitions:

Psychological Professor

An academic expert who teaches and conducts research in psychology.

Contextual Cues

Environmental or situational indicators that help individuals understand and respond appropriately to different circumstances.

Serial-Position Effect

A psychological phenomenon in which a person tends to remember the first and last items in a series better than the middle items.

Retrieval

The process of accessing and bringing into consciousness information stored in memory.