Horizon Inc

question 17

Multiple Choice

Horizon Inc., an automobile designer and developer, conducted a survey to understand customer requirements. With the help of the survey data, the company has manufactured cars that suit the needs of its customers. Its newly designed cars are integrated with an advanced technology that lets customers choose the color of the interiors. The company has also designed touchscreens to control the navigation and temperature in the cars. Which of the following concepts has Horizon Inc. employed?

• A) Green marketing
• B) Place marketing
• C) Mass customization
• D) Form utility

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Definitions:

Demographic Facts

are statistics that relate to the population and particular groups within it, such as age, race, gender, income, and education levels.

Deviant Activity

Behavior that violates social norms or expectations.

Constructionist Perspective

A viewpoint in sociology that emphasizes the ways social phenomena are created, institutionalized, and made into tradition by humans.

Objective Fact

Information verified through observation or measurement, independent of personal feelings or opinions.