In the Late 1970s, LarceCo, a Tea Manufacturing Company, Entered

question 27

Multiple Choice

In the late 1970s, LarceCo, a tea manufacturing company, entered the market of a developing country called Fantesnia. As there was a lack of hard currency in Fantesnia, LarceCo was involved in a barter system. It exchanged its tea-based products for the local vodka of Fantesnia. This scenario illustrates that LarceCo had engaged in _____.

• A) countertrade
• B) foreign outsourcing
• C) franchising
• D) direct investment

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Definitions:

Total Asset Turnover

A financial ratio that measures a company's efficiency in using its assets to generate sales.

Return on Assets

A financial ratio that indicates the profitability of a company in relation to its total assets.

Return on Assets

Return on assets (ROA) is a financial ratio that indicates how profitable a company is relative to its total assets, calculated by dividing net income by total assets.

Multiple Step Income Statement

An income statement that separates operational revenues and expenses from non-operational ones to calculate net income.