In the Context of the Relationship Era, Leading-Edge Firms Believe

question 38

Multiple Choice

In the context of the relationship era, leading-edge firms believe that:

• A) seeking new customers is more profitable than cultivating current customers.
• B) closely focusing on each immediate transaction with a customer is more likely to be profitable than building long-term relationships.
• C) satisfied customers can promote their business with more speed than promotional campaigns.
• D) using digital resources to gather customer data can hinder their quality of service.