________ Calls for Dividing the Market into Regions, States, Counties

question 147

Multiple Choice

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.

• A) Benefit segmentation
• B) Geographic segmentation
• C) Demographic segmentation
• D) Psychographic segmentation
• E) Occasion segmentation

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Definitions:

Rh Incompatibility

A condition that arises during pregnancy if an Rh-negative mother's immune system reacts against Rh-positive baby blood cells.

Antibodies

Proteins produced by the immune system that recognize, bind to, and help neutralize foreign substances such as bacteria and viruses.

Thalidomide

A medication once used during pregnancy that led to severe birth defects, now used under strict controls for some diseases, including multiple myeloma and certain skin conditions.

Birth Defects

Abnormalities of structure, function, or body metabolism present at birth that can lead to physical or mental disability, or sometimes death.