Why Are Customers Often Considered the Most Important Sources of New

question 23

Multiple Choice

Why are customers often considered the most important sources of new product ideas?

• A) Customers are close to the market and can pass along information about problems and new product possibilities.
• B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.
• C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase.
• D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives.
• E) Customers estimate the minimum and maximum sales to assess the range of risk.

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Definitions:

Social Facilitation

Describes how the presence of others influences an individual's performance, typically improving on well-practiced tasks.

Slacker

A person who avoids work or effort.

Group Task

An assignment or project to be completed by a group of people working together, emphasizing teamwork and collaboration.

Social Loafing

The occurrence where people put in less effort towards accomplishing an objective as part of a group than they do when working individually.