Which of the Following Statements Is True of the Idea

question 1

Multiple Choice

Which of the following statements is true of the idea generation stage in the new product development process?

• A) The purpose of idea generation is to reduce the number of ideas to the least possible number.
• B) Truly innovative companies rely exclusively on a single source for new product ideas.
• C) Customers are the least important sources of new product ideas.
• D) Truly innovative companies develop extensive innovation networks that capture ideas and inspiration from every possible source.
• E) Truly innovative companies seldom rely on customers and the general public for ideas.

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Definitions:

Type A Behavior

A pattern of behaviors and personality traits characterized by high levels of competitiveness, impatience, aggressiveness, and a constant sense of urgency.

Diabetes

A group of diseases that result in too much sugar in the blood, or high blood glucose.

Palliative Medicine

A branch of medicine focused on relieving pain, symptoms, and stress of serious illness, aimed at improving quality of life for patients and their families.

Medicare

A federal program of health insurance for persons 65 years and older.