Why Are Customers Often Considered the Most Important Sources of New

question 23

Multiple Choice

Why are customers often considered the most important sources of new product ideas?

• A) Customers are close to the market and can pass along information about problems and new product possibilities.
• B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.
• C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase.
• D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives.
• E) Customers estimate the minimum and maximum sales to assess the range of risk.

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Definitions:

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their culture and society to function as its members.

Developmental Psychologists

Psychologists who study the psychological growth of individuals, focusing on the development of cognitive, emotional, intellectual, and social capabilities and functioning.

Physiological

Relating to the functions and processes of the body's systems and organs, often in the context of understanding biological mechanisms underlying behaviors and mental states.

Cognitive Changes

Alterations in cognitive functions such as memory, attention, perception, and problem-solving, which may occur due to aging, neurological diseases, or psychological conditions.