Which Stage in the PLC Normally Lasts Longest and Poses

question 28

Multiple Choice

Which stage in the PLC normally lasts longest and poses strong challenges to marketing managers?

• A) growth
• B) decline
• C) maturity
• D) introduction
• E) adoption

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Definitions:

Basic Research

Research conducted to increase fundamental knowledge and understanding, without specific immediate commercial applications.

Percentage

A portion or division of a whole expressed as a number out of 100.

Development

Development refers to the process of economic growth, structural change, and improvement in the living standards and quality of life of a population.