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Describe three public policy issues or regulations that marketers should carefully consider as they make decisions about adding or dropping products.
Product Assessment
The evaluation process of a product's performance, features, and market potential to determine its viability and success in the market.
Disruptive Innovation
An innovation that significantly alters the market landscape by introducing simplicity, convenience, accessibility, or affordability where complexity and high cost are the status quo.
Product Development Activities
A series of steps that include the conceptualization, design, development, and marketing of newly created or newly rebranded goods or services.
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