________ Occurs When a Company Introduces Additional Items in a Given

question 110

Multiple Choice

________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes.

• A) Line extension
• B) Megabranding
• C) Interactive marketing
• D) Internal marketing
• E) Co-branding

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Definitions:

Global Warming

The long-term rise in Earth's average surface temperature, primarily due to human activities that increase concentrations of greenhouse gases in the atmosphere.

Carbon Dioxide

This gas is characterized by its lack of color and smell, coming from the burning of organic compounds and carbon, and from respiratory activities. It's naturally part of the ambient air and crucial for the photosynthesis process in plants.

Hydrochlorofluorocarbons

Compounds used as refrigerants, solvents, and blowing agents, less damaging to the ozone layer than CFCs but still concerning for global warming.

Nitrous Oxide

A colorless gas with a slightly sweet odor, used as a sedative and analgesic in dentistry and surgery, and also known for its contribution to greenhouse gas emissions.