When Segmenting by Usage Rate, Markets Can Be Segmented into Nonusers

question 77

True/False

When segmenting by usage rate, markets can be segmented into nonusers, ex-users, potential users, first-time users, and regular users of a product.

---

Definitions:

Value Networking

A business analysis practice that involves mapping and analyzing the interactions between an organization's resources, capabilities, and market opportunities to create value.

Customer Insights

Critical information gathered about consumers that helps businesses understand their needs, preferences, and behaviors.

Marketing Mix

A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Discovering New

The process of identifying previously unrecognized opportunities or insights.