Which of the Following Is True About the Concentrated Marketing

question 98

Multiple Choice

Which of the following is true about the concentrated marketing strategy?

• A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
• B) Concentrated marketing is not profitable for most firms.
• C) Niche marketing involves few risks for most firms.
• D) Concentrated marketing involves going after a small share of a large market.
• E) The Internet has limited the use and benefits of niche marketing.

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Definitions:

Bulimia

An eating disorder characterized by episodes of binge eating followed by compensatory behaviors like vomiting, fasting, or excessive exercise to prevent weight gain.

Personality Disorders

Mental health conditions characterized by enduring patterns of thought, feeling, and behavior that are significantly different from cultural expectations and cause distress or impaired functioning.

Symptoms

The physical or mental features that are regarded as indicating a condition of disease, often noticed by the patient.

Eating Disorders

Mental disorders defined by abnormal eating habits that negatively affect a person's physical or mental health, including anorexia nervosa and bulimia nervosa.