To Overcome Problems in Focus Group Interviewing, Some Companies Employ

question 140

Multiple Choice

To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________.

• A) classes
• B) consumer guilds
• C) virtual communities
• D) immersion groups
• E) primary groups

---

Definitions:

Balance Sheet

An outline that captures a company's assets, debts, and the equity of its shareholders at a distinct point, illustrating the company's financial standing.

Worksheet

An informal document used by accountants to prepare adjusting entries and to reconcile accounts in the preparation of financial statements.

Normal Balance

The side (debit or credit) of an account that is expected to have a greater value, depending on the account type.

Financial Statement

A written record that conveys the business activities and the financial performance of a company, including the balance sheet, income statement, and cash flow statement.