A Marketer Wanting to Determine Business Buyer Behavior Is Most

question 142

Multiple Choice

A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

• A) Are buyers sensitive toward price changes in consumer markets?
• B) What are the major influences on buyers?
• C) Are niche markets more profitable than mass markets?
• D) How do interpersonal factors affect organizational performance?
• E) Is the role of gatekeepers relevant in the international business environment?

---

Definitions:

Natural Monopoly

A market condition in which a single firm can produce the entire market output at a lower cost than could be achieved by multiple competing firms.

Better Society

A concept or vision of a community or nation where living conditions, opportunities, and welfare are improved for all its members.

Social Regulation

Laws and rules designed to protect public welfare, including health, safety, and environmental quality.

Industrial Regulation

The set of laws and rules governing the operation and behaviors of companies within specific sectors to ensure fair competition and protect consumers.