Peter Adams, an Entrepreneur, Decided to Start a New Technology

question 147

Multiple Choice

Peter Adams, an entrepreneur, decided to start a new technology venture. As he needed servers and computers for his company, he decided to order these from a local vendor who was offering attractive discounts. In this instance, Peter ________.

• A) faces a new task situation
• B) faces a modified rebuy situation
• C) is most likely to benefit the most from reverse auction
• D) faces the need for product differentiation
• E) plans to attract customers by offering products at below-market prices

---

Definitions:

Organic Material

Matter derived from living organisms, typically consisting of carbon-based compounds.

Breccia Pipe

A pipe- or cone-shaped structure filled with breccia; mostly formed by cave collapse, but can also form by igneous and hydrothermal processes.

Uranium Ore

A natural mineral from which uranium can be economically extracted for use in energy production and nuclear weapons.

Caldera

A large, basin-shaped volcanic depression more extensive than a crater, formed by the collapse of land following a volcanic eruption.