What Is the Purpose of Marketing Analytics

question 1

Multiple Choice

What is the purpose of marketing analytics?

• A) to obtain secondary data and integrate it with primary data
• B) to gather and integrate data in a central, accessible location
• C) to interpret the data obtained
• D) to prevent the theft of customer data
• E) to identify and discard outdated data

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Definitions:

Hub

A central point of connection in a network where nodes can communicate, often simplifying the linkage between devices or systems.

Bing

A web search engine owned and operated by Microsoft, offering various search services including web, video, image, and map searches.

Google

A multinational technology company specializing in Internet-related services and products, including search engines, online advertising, and software.

Safari

A web browser developed by Apple Inc., known for its performance and efficiency on Mac and iOS devices.