Many Companies Use Ethnically Specific Themes in Their Mainstream Marketing

question 46

Multiple Choice

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

• A) total market strategy
• B) buzz marketing
• C) social networking
• D) word-of-mouth marketing
• E) life-style marketing

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Definitions:

Type A Personality

characterizes individuals who are competitive, highly organized, ambitious, impatient, highly aware of time management, and potentially aggressive.

Role Overload

The requirement for too many tasks to be performed in too short a time period or to work too many hours.

Boundary Role

Positions within an organization that involve the management of interactions between the internal and external environments of the business.

Role Ambiguity

Occurs when an individual lacks clear understanding about job duties, authority levels, and performance expectations, often leading to confusion and stress.