Cultural Factors Exert a Broad and Deep Influence on Consumer

question 158

Essay

Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Distinguish between culture, subculture, and social class.

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Definitions:

Hydraulic Fracturing

A method used in the extraction of natural gas or oil, where fluid is injected at high pressure into subterranean rocks to create fractures and enable the extraction of fossil fuels.

Inquiry Letter

A written communication sent to request information or clarify details about a particular issue, product, or service.

Groundwater

The water present beneath the Earth's surface in soil pore spaces and in the fractures of rock formations.

Attention Line

In correspondence, a line that directs the message to a specific individual or department within an organization.