If a Consumer's Drive Is Strong and a Satisfying Product

question 70

Multiple Choice

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.

• A) consumer ethnocentrism
• B) buyer's remorse
• C) a need recognition
• D) an information search
• E) cognitive dissonance

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Definitions:

Corporate Policy

Guidelines or principles set by a company to direct the actions and decision-making of its employees and management.

Outcome-Based Ethics

An ethical framework that focuses on the results or consequences of actions to determine their moral value, rather than the actions themselves.

Potential Benefits

The possible advantages or positive outcomes that may result from a particular action or policy.

Decision Makers

Individuals or groups responsible for making choices that set a course of action for themselves or an organization.