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Describe How Marketers Use Multiple Segmentation Bases to Their Advantage

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Essay

Describe how marketers use multiple segmentation bases to their advantage.


Definitions:

Bell Curve

A graphical depiction of a normal distribution, showing that data near the mean are more frequent in occurrence than data far from the mean.

IQ Test

A standardized assessment designed to measure human intelligence through various problem-solving tasks and puzzles.

90 To 110

Often considered the average range of IQ scores in general population intelligence tests.

Gifted Kids

Children who exhibit high performance capability in intellectual, creative, or artistic areas, beyond what is considered typical for their age.

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