In Collecting Primary Data, Marketing Researchers Have a Choice of Two

question 69

Multiple Choice

In collecting primary data, marketing researchers have a choice of two main research instruments, ________.

• A) reference books and journals
• B) questionnaires and mechanical devices
• C) social networks and internal databases
• D) commercial online databases and search engines
• E) open-source directories and blogs

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Definitions:

Capacity Analysis

The evaluation of a facility's production capabilities to understand the maximum amount of work it can handle or produce.

Tech Support Department

A functional organization within a company providing technical assistance and support related to computer systems, software, and hardware to customers or internal users.

Time-Driven Activity-Based Costing

A method of costing that assigns costs to products based on the time required to produce each product.

Capacity Analysis

Capacity Analysis is the assessment of the production capability of a facility to understand if it meets the demands placed upon it.