Sustainable Marketing Includes All of the Following EXCEPT ________

question 102

Multiple Choice

Sustainable marketing includes all of the following EXCEPT ________.

• A) going beyond caring for the needs and wants of today's customers
• B) focusing on profits and return to shareholders and employees above all else
• C) having concern for tomorrow's customers in ensuring the success of the business, employees, and the broader world
• D) pursuing a mission of shared value and triple bottom line: people, planet, profits
• E) provides context for companies to engage customers and build profitable relationships with them by creating value for customers in order to capture value from customers in return, now and in the future.

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Definitions:

Tornado Charts

A type of sensitivity analysis graph that displays the impact of varying inputs on an output variable, often used in decision-making.

Crystal Ball

Software used for predictive modeling, forecasting, simulation, and optimization.

Sensitivity Charts

Visual tools that display how changes in input variables affect the output of a model, commonly used in decision analysis.

Cumulative Net Profit

The total amount of profit or loss made over a given period after all expenses are taken into account.