How Do Marketers Respond to Charges of Planned Obsolescence

question 153

Multiple Choice

How do marketers respond to charges of planned obsolescence?

• A) Consumers dislike constant style changes.
• B) It promotes the all-American value of consumerism.
• C) The product will eventually wear out anyway.
• D) Most consumers are materialistic.
• E) Consumers get tired of old goods.

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Definitions:

Research Hypothesis

A proposed explanation or prediction about a relationship that can be tested through study and experimentation.

Null Hypothesis

A statistical hypothesis that assumes no significant difference exists in a particular condition or feature between two or more sets of data.

Supported

The state or condition of being backed up with evidence or data, making an assertion more robust or credible.

Reject

In statistics, to conclude that there is enough evidence to discard the null hypothesis in favor of the alternative hypothesis.