One Look at a Pedigree Ad or a Visit to the Pedigree.com

question 4

Multiple Choice

One look at a Pedigree ad or a visit to the Pedigree.com Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.

• A) consumerism
• B) environmental sustainability
• C) a sustainability vision
• D) innovative marketing
• E) sense-of-mission marketing

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Definitions:

Smothering Mother

A term used to describe a parenting style that is overly protective and controlling, often leading to a lack of independence in the child.

Absent Father

A father who is physically or emotionally unavailable to their child.

Approach-Avoidance Conflict

A psychological conflict that occurs when a goal is both attractive and unattractive at the same time.

Approach-Approach Conflict

A psychological conflict that occurs when an individual must choose between two desirable goals or outcomes.