The Collection of Businesses and Products That Make Up a Company

question 93

Multiple Choice

The collection of businesses and products that make up a company is called its ________.

• A) strategic business unit
• B) supply chain
• C) strategic plan
• D) business portfolio
• E) internal value chain

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Definitions:

Distribution Channel

refers to the path or route through which goods and services travel from the producer to the final user or consumer.

Merchant Wholesalers

Businesses that buy goods in large quantities from manufacturers and resell them in smaller quantities to retailers.

Catalog Retailers

Companies that sell products through printed or online catalogs, allowing customers to shop remotely.

Nonstore

Retail operations that sell products outside of a traditional physical store setup, including online, mobile, and catalog sales channels.