By Harvesting Its SBU, a Company Would Most Likely Be

question 62

Multiple Choice

By harvesting its SBU, a company would most likely be ________.

• A) milking the SBU's short-term cash flow regardless of the long-term effect
• B) selling the SBU or phasing it out and using the resources elsewhere
• C) investing just enough to hold the SBU's current market share
• D) investing more in the business unit to build its share
• E) diversifying the company's product line

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Definitions:

Place

In marketing, refers to the distribution aspect of the marketing mix that determines how products get to the consumer.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Category Specialists

are retailers that offer a deep selection within a specific category, often providing a high level of expertise and variety in that category.

Predominantly

Mainly or for the most part; indicates that the subject in question is the dominant or primary factor in a scenario.