Which of the Following Is True with Regard to a Market

question 132

Multiple Choice

Which of the following is true with regard to a market segment?

• A) A market segment consists of consumers with dissimilar needs and preferences.
• B) A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
• C) Very few markets have segments.
• D) Dividing the market into segments decreases the efficiency of the selling process.
• E) Dividing the market into segments reduces composite demand.

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Definitions:

Natural Selection

Differential success in the reproduction of different phenotypes resulting from the interaction of organisms with their environment.

Differential Success

The variation in reproductive success among organisms within a population due to differences in heritable traits.

Reproduction

Reproduction is the biological process by which new individual organisms are produced, either sexually with genetic material from two parents, or asexually from one organism.

Phenotype

The collection of traits visible in a person that emerge from how their genetic makeup interacts with their surroundings.