In Chinese, the KFC Slogan "Finger-Lickin' Good" Came Out as "Eat

question 77

Multiple Choice

In Chinese, the KFC slogan "finger-lickin' good" came out as "eat your fingers off." And Motorola's Hello-moto ringtone sounded like "Hello, Fatty" in India. Which of the following strategies can be used to avoid such mistakes?

• A) communication adaptation
• B) standardized global marketing
• C) straight product extension
• D) product adaptation
• E) communication extension

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Definitions:

Investing Activities

Transactions involving the purchase and sale of long-term assets and other investments, not related to the entity's daily business operations.

Financing Activities

Transactions and events that affect long-term liabilities and equity of a company, reflected in the cash flows from financing section of the cash flow statement.

Operating Activities

Activities that are directly related to the day-to-day operations of a company, including sales and expenses.

Net Working Capital

The disparity between an organization's immediate assets and its short-term obligations.