Continuous Innovation Is a Weak Response by a Company Trying

question 97

True/False

Continuous innovation is a weak response by a company trying to protect its market share.

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Definitions:

Brand Awareness

The level of consumer awareness and understanding regarding the features or brand identity of a certain product or service offering.

Tangible Assets

Physical assets that have shape and form, such as machinery, buildings, and land, which are owned by a business.

Intangible Assets

Non-physical assets of a business that have value, such as patents, trademarks, goodwill, and brand recognition.

Durable Goods

Products that are intended to last for a considerable length of time (over three years), such as appliances, vehicles, and furniture.