Marketers Can Expand Markets by Discovering and Promoting ________

question 99

Multiple Choice

Marketers can expand markets by discovering and promoting ________.

• A) subliminal points of interest
• B) the deficiencies of competitors
• C) subtle advantages of the product
• D) new uses of the product
• E) green technologies

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Definitions:

Information System

A set of interconnected components that collect, process, store, and distribute information to support decision making and control in an organization.

Process Layout

An arrangement of workplace resources according to the sequence of production operations.

Material Handling Costs

Expenses related to the movement, protection, storage, and control of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal.

Takt Time

Pace of production to meet customer demands.