The First Step in Creating Effective Advertising Messages Is ________

question 156

Multiple Choice

The first step in creating effective advertising messages is ________.

• A) selecting specific media vehicles
• B) planning a message strategy
• C) determining return on advertising investment
• D) choosing media timing
• E) executing the message

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Definitions:

Waste Product

A material that is not needed and is discarded after a manufacturing process or metabolic activity.

Carbon Dioxide

A colorless, odorless gas (CO2) produced by burning carbon and organic compounds and by respiration, absorbed by plants in photosynthesis.

Hemoglobin

A protein found in red blood cells responsible for transporting oxygen from the lungs to the rest of the body and returning carbon dioxide back to the lungs.

CO

Carbon monoxide, a colorless, odorless gas formed by incomplete combustion of carbon-containing materials, toxic to humans and animals when inhaled.