Which of the Following Is a Reason a Consumer Would

question 39

Multiple Choice

Which of the following is a reason a consumer would follow a company's blog?

• A) The blog offers fresh insights or new ideas about the company or products.
• B) The blog provides the consumer with familiar information.
• C) The blog allows consumers to communicate with each other.
• D) A well-followed blog gives the company influence in the marketplace.
• E) Consumers know that companies want them to follow the blog postings.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist who founded the discipline of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Primary Process

A term from psychoanalytic theory that describes the irrational and instinctual thought processes of the unconscious mind.

Condensation

In psychoanalytic theory, the method of primary process thinking in which several ideas are compressed into one.

Displacement

In psychoanalytic theory, the defense mechanism that redirects an impulse from a dangerous target to a safe one.