Which of the Following Is Most Likely a Disadvantage of Viral

question 10

Multiple Choice

Which of the following is most likely a disadvantage of viral marketing?

• A) Viral marketing usually takes time to make an impact.
• B) Viral marketing is very inexpensive.
• C) Marketers have great control over who receives the viral message.
• D) Viral marketing messages are offensive to the audiences who are not a part of the targeted market.
• E) Viral marketing messages are blocked by most search engines.

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Definitions:

Kitty Genovese

A case that became a symbol of urban apathy, surrounding the murder of a woman in New York in 1964, famously cited in discussions of the bystander effect.

Diffusion of Responsibility

The process wherein a bystander does not take action (e.g., in an emergency situation) because there are other bystanders who share the responsibility for intervening.

Experiment

A research method used to investigate cause-and-effect relations between one variable (the independent variable) and another (the dependent variable). In an experiment, the investigator manipulates the independent variable, randomly assigns participants to various levels of that variable, and measures the dependent variable.

Physically Abusive

Describes behavior that involves physical harm or injury inflicted upon another person, often within the context of interpersonal relationships.