Which of the Following Is a Disadvantage of Using Blogs

question 44

Multiple Choice

Which of the following is a disadvantage of using blogs as a marketing tool?

• A) The blogosphere is cluttered and difficult to control.
• B) Advertising on a blog is typically expensive and time consuming.
• C) Using blogs as a marketing tool offers minimum reach to a target audience.
• D) Blogs, when used as a marketing tool, have a low rank in Web directories and search engines.
• E) Blogs do not provide the kind of personalized approach that today's marketers are looking for.

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Definitions:

New-Business Salesperson

A sales professional whose primary role is to acquire new customers or clients for a business.

Missionary Salesperson

A sales representative whose primary duty is to promote the goodwill of the company rather than directly selling a product.

Personal-Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.

Customer Retention Value

The net profit attributed to the future relationship with a customer, highlighting the importance of maintaining customers over time.