Which of the Following Statements Is True Regarding Today's Marketing

question 31

Multiple Choice

Which of the following statements is true regarding today's marketing communications?

• A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing.
• B) More customers have started relying on marketer-supplied information rather than finding out information on their own.
• C) Network television, magazines, newspapers, and other traditional mass media continue to increase their dominance.
• D) Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers.
• E) Today's consumers are better informed about products and services.

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Definitions:

Applications

Software programs designed to perform specific tasks or functions for users.

Resumes

Documents prepared by individuals to present their background, skills, and accomplishments, typically for securing employment.

Cover Letters

Brief documents that accompany resumes, introducing the applicant and highlighting their qualifications for a job.

Programmed Learning

An educational technique involving self-instruction with the aid of a special textbook or teaching machine that presents material structured in a logical sequence.